Lee Smith is the Founder and Majority Shareholder of Forza International Group, the parent company of Supplement Factory, SF: Pet Nutrition, and a portfolio of innovative brands. A visionary leader, he has shaped Supplement Factory into a world-class contract manufacturer, pushing boundaries in innovation, quality, and commercial strategy. His extensive background, which fuses scientific expertise with business acumen, has made him a key figure in the development of some of the industry’s most successful health and wellness brands.
Lee has built a world-class formulation team at Supplement Factory, equipping it with expertise in ingredient science, bioavailability, and regulatory compliance. Under his leadership, the team has been instrumental in creating market-leading supplements that are not only efficacious and commercially viable but also ahead of consumer trends and global regulatory standards.
Beyond formulation, Lee is a strategic entrepreneur and a natural problem solver, known for his ability to navigate complex business challenges and drive scalable, profitable solutions. His leadership extends into sales and marketing, where he has played a pivotal role in securing major brand partnerships and driving multimillion-pound commercial deals. His expertise in brand building and go-to-market strategy has helped launch and scale numerous products across global markets.
Under Lee’s leadership, Supplement Factory has cultivated a team that has achieved the distinction of hosting the busiest website within the European food supplement industry, further enhancing the company’s reputation as a market leader.
A seasoned investor, Lee has a strong foothold in food and wellness businesses, identifying high-potential brands and guiding them towards sustainable growth. His portfolio spans functional foods, nutraceuticals, and emerging health trends, where he brings both capital investment and strategic mentorship to businesses aiming to break into competitive markets. His deep understanding of finance and business operations allows him to balance calculated risk with high-reward opportunities.
Lee also possesses a senior-level understanding of business law, ensuring that Supplement Factory operates with compliance, strategic protection, and commercial foresight. His expertise in contract law, regulatory frameworks, and corporate structuring allows him to safeguard the company’s interests while facilitating growth and expansion.
His knowledge of engineering, AI, biology, further complements his ability to drive efficiency in manufacturing, product development, and sustainability initiatives. Lee is also the Executive Producer and Creator of The FIG Factor, a platform dedicated to entrepreneurial and industry insights. A passionate advocate for AI innovation, he has coded and developed strategies that will see the Forza International Group continue to lead the way in SuppTech™- a new kind of technology- for an old fashioned industry.
In addition to his leadership in the supplement industry and his passion for horticulture, Lee is the Co-founder of RePizza, a disruptive food-tech startup set to manufacture 5 million pizzas in the UK in 2025. His forward-thinking investments and strategic vision continue to shape high-growth businesses across multiple sectors.
Under his leadership, Supplement Factory has evolved into a well-known industry leader, with a reputation for technical excellence, commercial success, and global impact. His vision for the future is clear—to continuously push the boundaries of innovation, expand the company’s global reach, and support the next generation of breakthrough supplement brands.